Nobody cares about your investors
by Rodolfo Rosini
Airtime, the Sean Parker-founded startup (“the platform for great video conversations” or whatever) that became a zombie in September 2012 is an example of why your users do not give a flying fuck of who your investors are. From a press release:
“Airtime’s investors, who have so far put in $8.3 million into the effort, include a pretty stellar list of backers, with the celeb sparks that could give a mass-market consumer play just the kind of attention it needs to succeed. It includes the Founders Fund, Accel Partners, Andreessen Horowitz, Google Ventures, SV Angel, Yuri Milner, Ashton Kutcher, will.i.am, Scott Braun, and TechCrunch’s founder Michael Arrington.”
Nobody cares. And nobody did.
Let’s talk about penises. Chatroulette had them. Airtime did not. Snapchat has them. 4chan has them. Canvas does not. Vine has them. Et cetera, you get the picture.
You are not in charge of what people want to share on your network, and the more anonymous and removed from Linkedin/Facebook the more it becomes about genitalia. And if you put roadblocks around it your users will move somewhere else instead of bothering with a product that kinda allows them to share stuff except sometimes it does not when it’s other stuff.